Privacy Policy

This Privacy Policy explains how VitalZura (“we,” “us,” or “our”) collects, uses, and shares information when you visit vitalzura.com (the “Site”). By using the Site, you agree to the practices described below.

Information We Collect

Information you provide directly: your name, email address, and message content when you use the contact form.

Information collected automatically: browser type, device type, pages visited, referring pages, approximate location (derived from IP address), and general usage patterns, typically collected through cookies and similar technologies.

Calculator inputs: the numbers you enter into our calculators (height, weight, age, etc.) are processed entirely in your browser. We do not transmit, store, or have access to the values you enter.

Cookies and Similar Technologies

We use cookies for a few distinct purposes:

• Essential cookies — remembering your light/dark theme preference and basic site functionality. These don’t require consent since the Site can’t function properly without them.
• Advertising cookies — used by Google AdSense and its advertising partners to serve and measure ads, including personalized ads based on your prior visits to this and other websites.

When required by your location (for example, in the EEA and UK), we show a consent banner before any non-essential cookie is set, powered by Google’s Funding Choices. You can change your choice at any time by reopening that banner or clearing your cookies.

Advertising: Google AdSense

This Site displays ads served by Google AdSense. Google and its partners may use cookies to serve ads based on your visits to this and other sites, and to measure ad performance. You can opt out of personalized advertising by visiting Google Ads Settings, or opt out of third-party vendor use of cookies generally by visiting the Digital Advertising Alliance opt-out page.

How We Use Information

We use collected information to operate, secure, and improve the Site, respond to inquiries submitted through the contact form, understand aggregate usage patterns, and (where applicable) serve relevant advertising. We do not sell your personal information.

Third-Party Services

We use third-party services for hosting (Vercel), image delivery (Pexels), and advertising (Google AdSense). Each provider processes data under its own privacy policy, which we encourage you to review.

Data Retention

Contact form submissions are retained only as long as needed to respond to your inquiry. Analytics and advertising data is retained according to the relevant third party’s own retention policy.

Legal Basis for Processing (EEA/UK Visitors)

Where the GDPR or UK GDPR applies, we rely on the following legal bases: your consent for advertising cookies (collected via the consent banner), legitimate interest for essential site functionality and understanding aggregate usage, and contractual necessity to respond when you submit the contact form.

Your Rights (GDPR/UK GDPR)

If you are located in the EEA, UK, or a jurisdiction with similar protections, you have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your information
• Restrict or object to certain processing
• Request a portable copy of your information
• Withdraw consent at any time (for advertising cookies, via the consent banner)
• Lodge a complaint with your local data protection authority

To exercise any of these rights, contact us through the contact page.

California Privacy Rights

If you are a California resident, you have the right to know what personal information we collect and to request its deletion. We do not sell personal information, as defined under the CCPA/CPRA.

International Data Transfers

Our hosting provider (Vercel) and advertising provider (Google) may process data on servers located outside your country, including in the United States. These providers maintain appropriate safeguards, such as Standard Contractual Clauses, to protect information transferred internationally.

Children’s Privacy

This Site is not directed at children under 13, and we do not knowingly collect personal information from children under 13. If we learn we have inadvertently collected such information, we will delete it promptly.

Your Choices

You can control or delete cookies through your browser settings at any time. Disabling cookies may affect some Site functionality, such as remembering your theme preference.

Changes to This Policy

We may update this Privacy Policy from time to time. Material changes will be reflected by updating the “Last updated” date above.

Contact

If you have questions about this policy, please use the contact page to reach us.